Friday, August 17, 2007

European eco-design

From Core77's latest e-newsletter:

European market forces such as Ecodesign, consumer choices and ecolabels are beginning to change the practice of design at the most fundamental levels. It is no more just a matter of a greener product or choosing a less toxic component or material. It requires an understanding of the entire production process, distribution and marketing system on a global scale, and the way that systems are being redesigned to meet these criteria. These trends also imply sea changes in the way businesses are organized and the way they function...

Ecolabel is the first piece of design change that the posting covers.

From me: and isn't that what Design Management is about? understanding the entire lifecycle of something -- in this case, product.

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