Sunday, October 28, 2007

Recycling is not THE answer if you look at the problem holistically

"Recycling is not the answer" by Martin Gibson from Envirowise. If there was ever someone who was talking about the virtues of Design Management and just didn't call it by its name, is Mr. Gibson here. I spent the time reading this article, and feeling very inspired that someone outside of the circles I know about really gets DM and doesn't even (maybe) know what it's called!

Here are some of my favorite parts:

" 'triple bottom line' -- profit, planet and people -- is needed for businesses to survive and thrive in the longer term."

"...addressing the 'planet' or environmental side of sustainability is good for the profit line -- the economics are obvious: reducing resource use, water consumption or energy use will reduce expenditure..."

"Envirowise found that 52 per cent of SMEs surveyed reported evidence of growing environmental awareness amongst their clients over the past year...Some ten per cent are anticipating an increased demand for information... while 11 per cent have altered their business strategy as a result."

"The greenwash backlash is almost upon us. The gap between rhetoric and action on climate change..."

"Prevention is after all better than cure...looking at the processes and inputs rather than fixing the output."

"Looking at the design of a product: looking at the supply chain that provides the components of that product; looking at the packaging of a product' these all may seem obvious areas to investigate, but are often overlooked, or explored in isolation and not holistically."

"Key to this whole life cycle approach is changing behaviour and the way people approach problems. People in business should ask themselves" 'How can I use the least material and energy to give the customer what they want?'"

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