I'm not sure if this is available only in the UK, but at the very least it appears to be only available to schools, universities and offices. (of course that won't stop me from contacting my beloved Design Council to see if i can get myself a license or copy.)
Truthfully, it maybe be something that DM students already know quite well: that design can impact life and lifestyles well or badly. I think this would be great for design students to do before they leave undergrad, and business students to do before they leave undergrad or grad level degrees. Lord knows there's a lack (although improving) business -minded knowing by design graduates and a complete lack (again improving) of appreciation and awareness of design (big D design) by business graduates.
Ideaplay is an interactive design innovation kit for young entrepreneurs, developed by design consultancy Engine and the Design Council. Ideaplay aims to sharpen and refine entrepreneurial skills, improve teamwork and develop students’ understanding of the value of design by looking for design opportunities in everyday scenarios.
* The challenge is simple - follow the experiences of the characters across the storyboard, identify their unmet needs and then propose and develop new products and services
* Learn about the key part that design processes play in entrepreneurship and innovation
* Learn how to use these processes to help identify, enrich and pitch ideas