Monday, July 2, 2007

GreeNYC and Bank of America

Bank of America doesn't win any of the sustainability awards from Financial Times [ ] , but looks like they are continuing their green push (after One Bryant Park building, sponsoring Planet Earth series, etc)

Anyone around Manhattan bus stops in the past week (and on busses) might have noticed the new ads. It’s recognizable with the little gray/green birdie on it and the tagline “small steps, big strides.”

Mayor Michael R. Bloomberg and Deputy Mayor for Economic Development and Rebuilding Daniel L. Doctoroff today announced GreeNYC, an integrated marketing and advertising campaign that is the consumer education component of PlaNYC. The initiative, consisting of television, radio, print, online and outdoor advertisements supported by Bank of America, is designed to educate, engage and mobilize all New Yorkers on the simple steps they can take to reduce pollution and greenhouse gases, and to create a greener, greater New York City.

Here’s more about the plan itself, GreeNYC:

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